My research examines the rise of medical misinformation and disinformation in Canada, focusing on how it spreads, the harms it causes, and the systems that enable it, with a particular focus on cancer where patients encounter false cures and unproven treatments. These harms are multi-layered, including delayed or abandoned effective care, financial distress, emotional tolls, and social consequences for families, all amplified by digital platforms that prioritize engagement and profit. Beyond cancer, disinformation about public health more broadly shifts blame onto individuals, undermines collective protections, and exploits fear and uncertainty for profit, highlighting the need to address the structural and systemic drivers of harm.

I examine how commercial interests shape digital health environments, showing that social media platforms and advertising incentives amplify sensational or misleading health content to maximize profit. Rather than blaming individuals for being misled, it highlights the systemic forces such as platform design and commercial priorities that determine what people see and trust, including misinformation and harmful product marketing. By emphasizing platform governance and regulatory accountability, my work points to ways to create healthier digital ecosystems that prioritize evidence based information, equity, and public well-being over engagement driven profit.

My research examines how health topics are portrayed in public spaces and how these portrayals shape public perceptions. From influencer marketing to wellness trends and the normalization of harmful products, these narratives often blur the line between evidence and promotion. Studying these dynamics not only reveals potential consequences for public health but also provides insight into how people come to understand illness, treatment, and prevention.

I am passionate about science communication and its role in promoting public understanding of health and science. My work focuses on improving health literacy and equipping communities to critically engage with health claims. Ultimately, I aim to contribute to resilient information ecosystems that counter misinformation and challenge anti-science attitudes while fostering trust in evidence-based knowledge